themailer project > 1. the prototype > organizing information and ideas

I was given the task to creat the new website to sell the web e-mail marketing software, developed to work as SaaS (Software as a Service). As I didn“t know much about this business, I did a research about e-mail marketing and a lot of benchmarking. I also applied Card Sorting, with 4 different people, to find out the best way to distribute information on the website, building a sitemap.

With the results, I made a few wireframes, until the final one was chosen: